Advertisment using Pathos

I believe this is a very good example of Pathos. Pathos means appeal to emotions or how you want your audience to feel. In this ad you can see how the person is telling you that an accident was caused by a drunk driver and that he killed an innocent little child. This appeals to emotion because it makes you feel either guilty, sad or furious. You feel sad for the little girl, angry with the dirver, but also guilty because maybe you have drove drunk. This is the purpose of pathos. Make you feel something they want you to feel.